Privacy Policy

Last Updated: September 12, 2026

1. Introduction

Welcome to FocusPathAds ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://focuspathads.com and use our performance marketing services.

If you have any questions or concerns about this Privacy Policy or our practices with regard to your personal information, please contact us at the details provided at the end of this document.

2. Information We Collect

We collect information that you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources.

2.1 Personal Information You Provide

• Contact Information: Name, email address, phone number, postal address
• Account Information: Username, password, and other registration details
• Business Information: Company name, job title, industry, business needs
• Payment Information: Billing address, payment card details (processed securely through third-party payment processors)
• Communication Data: Information you provide when you contact us, subscribe to newsletters, or participate in surveys
• Marketing Preferences: Your preferences for receiving marketing communications

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click-through rates, navigation paths
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities

2.3 Information from Third-Party Sources

• Social media platforms (if you connect your account)
• Business partners and affiliates
• Publicly available sources
• Marketing and analytics providers

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our performance marketing services
• Account Management: To create and manage your account, process transactions, and provide customer support
• Communication: To send you service-related notices, updates, security alerts, and marketing communications
• Personalization: To customize your experience and deliver relevant content and advertisements
• Analytics: To analyze usage patterns, improve our services, and develop new features
• Marketing: To conduct marketing campaigns, measure ROI, and optimize advertising performance
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Business Operations: To operate, protect, and optimize our business and services

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific context:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary for the performance of a contract with you
• Legal Obligation: Processing is necessary to comply with applicable laws
• Legitimate Interests: Processing is in our legitimate interests and does not override your rights

5. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf (e.g., hosting, analytics, payment processing, email delivery)
• Business Partners: Partners with whom we collaborate to deliver services or conduct marketing campaigns
• Advertising Partners: Networks and platforms that help us deliver targeted advertising
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with mergers, acquisitions, or sales of assets
• Protection of Rights: To protect our rights, property, safety, or those of our users or the public
• With Your Consent: When you have given us explicit consent to share your information

We do not sell your personal information to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activities on our website.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on:

• The nature of the information collected
• The purpose for which it was collected
• Legal, regulatory, or contractual requirements
• Our legitimate business interests

When we no longer need your personal information, we will securely delete or anonymize it.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication procedures
• Employee training on data protection
• Secure data storage and backup systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of processing your personal information
• Portability: Request transfer of your data to another service provider
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent where processing is based on consent
• Opt-Out: Opt-out of marketing communications at any time

To exercise these rights, please contact us using the information provided below.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield certification (where applicable)
• Other legally recognized transfer mechanisms

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

12. Third-Party Links

Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined by the CCPA.

14. Australian Privacy Principles (APP)

As an Australian-based company located at 331C Mills Broadway, Elliemouth, NT 6164, we comply with the Australian Privacy Principles under the Privacy Act 2026. Australian residents have the right to:

• Access their personal information
• Correct inaccurate information
• Make a complaint about privacy breaches

Complaints can be directed to the Office of the Australian Information Commissioner (OAIC).

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending you an email notification (where appropriate)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

FocusPathAds
331C Mills Broadway
Elliemouth, NT 6164
Australia

Phone: +61249436733
Email: privacy@focuspathads.com

17. Data Protection Officer

For matters related to data protection and privacy, you can contact our Data Protection Officer at:
Email: dpo@focuspathads.com

18. Dispute Resolution

We are committed to resolving complaints about our collection or use of your personal information. If you have a complaint, please contact us first at the details provided above. We will investigate and attempt to resolve complaints and disputes in accordance with applicable privacy laws.